Data Enhancement Benefits: Why Businesses Should Leverage AI for Improved Data Quality
Vlog: Data Enhancement: What are the Benefits and Why Businesses Should Use AI for It
Data enhancement, otherwise known as data enrichment or data append, is the process of improving raw data by adding contextual information from third-party sources. The enhancement might include phone numbers and emails, addresses, sex, birth date, employment data, customer surveys, income, or financial standing. This contributes to cleaning, validating, and standardizing the information, helps create error-free databases and eliminate irrelevant information, improves decision-making, and much more.
Implementing artificial intelligence in your data enhancement process is an absolute necessity for companies who want to achieve unprecedented overall success. Using artificial intelligence can streamline all business processes, from data cleaning to predictive analysis, and improve the accuracy and quality of the data.
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