Data Enhancement Benefits: Why Businesses Should Leverage AI for Improved Data Quality
Vlog: Data Enhancement: What are the Benefits and Why Businesses Should Use AI for It
Data enhancement, otherwise known as data enrichment or data append, is the process of improving raw data by adding contextual information from third-party sources. The enhancement might include phone numbers and emails, addresses, sex, birth date, employment data, customer surveys, income, or financial standing. This contributes to cleaning, validating, and standardizing the information, helps create error-free databases and eliminate irrelevant information, improves decision-making, and much more.
Implementing artificial intelligence in your data enhancement process is an absolute necessity for companies who want to achieve unprecedented overall success. Using artificial intelligence can streamline all business processes, from data cleaning to predictive analysis, and improve the accuracy and quality of the data.
Data cleaning — also known as data cleansing — is identifying incorrect records in a dataset and removing or replacing them with updated and accurate data. This is crucial for businesses because clean data enhances decision-making, improves customer ...
Businesses use people finder services for identity verification to ensure that the individuals they interact with are who they claim to be. These services provide access to a wealth of public records, online profiles, and other data sources that can ...
Know Your Customer (KYC) is a process that financial institutions and other regulated companies use to confirm their customers’ identities before conducting business with them. It involves collecting and verifying customer information such as names, ...
In 2024, the business world stands on the brink of a data-driven transformation. How we collect, analyze, and utilize data is undergoing a significant shift, bringing new business opportunities and challenges. We highlighted the top five data trends ...
If you work with a data broker or data reseller for data validation, you can rely on their data for shipping accuracy, marketing outreach, customer service communication, and many other business operations. Both data brokers and data resellers gather ...