Impact of iOS 26 Update on Cold Calling and Telemarketing
VFAQ: Cold Callers Will Hate iOS 26 Update
Apple’s upcoming iOS 26 update introduces a new Call Screening feature that could significantly impact cold calling and telemarketing. Unknown calls will be answered silently by the iPhone, prompting the caller to state their name and reason for calling. Text messages from unknown numbers will also be filtered into a separate folder, making SMS marketing more difficult.
For telemarketers, this update emphasizes the need to ensure your caller ID is updated, your messaging is clear and concise, and you're complying with all TCPA regulations. With smarter devices and strict regulations, outreach efforts now require more strategic and transparent approaches.
Read our blog or watch the video below to learn more.