How Does Data Decay Affect Your Business and What Can You Do to Prevent It?

What is data decay and how to avoid it?

Data decay refers to the gradual deterioration of data quality over time. This can occur due to various factors, including changes in individuals' or businesses' contact information, such as phone numbers, email addresses, and physical addresses.

Here are some examples that contribute to data decay: 
- People change jobs, move to new locations, or register new phone numbers
- Data entry mistakes or typos can introduce inaccuracies into databases
- Some contacts may become inactive or disengaged, leading to a decrease in the usefulness of their contact information 

To avoid data decay, you should cleanse your data regularly to ensure the accuracy of your database. Use Searchbug's Phone Validator, Email Verifier, and Contact Data Append. This will help you identify and remove outdated or inaccurate records and ensure that your data remains actionable.

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