Direct Mail Marketing in a Digital World: Strategies for Success

Vlog: Direct Mail Marketing: How to Make It Work in a Digital World

Direct mail marketing is a form of advertising where businesses send physical promotional materials, such as brochures, catalogs, or other printed content, directly to a targeted group of recipients via their physical mailing address. 

With the rise of online marketing, direct mail marketing has fallen off in popularity and gotten an unfair rap as an outdated and ineffective marketing channel. This is simply not true. Direct mail is still very effective, with an average response rate of 4.4%. 

Read our blog Direct Mail Marketing: How to Make It Work in a Digital World or watch the video below to learn more. 



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