If a consumer asks your business to stop contacting them, Virginia law requires covered opt-out requests to be honored for at least 10 years. Missed STOP or UNSUBSCRIBE replies, outdated suppression lists, and old CRM exports can lead to unwanted outreach and compliance risks. 

To help prevent these issues, use Searchbug’s DNC Check to screen phone numbers before launching campaigns and Data Append to improve incomplete or outdated contact records. These tools can help you clean up lists, improve record matching, and prepare more accurate data for review.  

On top of that, make sure opt-out requests are recorded, shared across your systems and vendors, and checked against every campaign list before outreach begins. Combining reliable contact data with consistent suppression checks can help your team reduce unwanted calls and texts, avoid preventable errors, and maintain a more organized compliance process.