Effective April 11, 2025, businesses must comply with new Telephone Consumer Protection Act (TCPA) regulations regarding opt-out requests. Specifically:
Businesses must honor all opt-out requests, not just predefined keywords such as "stop" or "remove me"; all reasonable requests must be honored
Businesses must process all opt-out requests within 10 business days to remain compliant
These changes strengthen consumer rights and impose stricter obligations on businesses to ensure prompt and simple opt-out methods.